#HearstEditorsTalk

An evening with editors from some of Britain’s favourite magazines.

Last night, Hearst Magazine UK event hosted an event for ‘magazine-mad’ individuals and those interested in a career in media or fashion at the prestigious Millennium Hotel in Mayfair, London. The panel consisted of editors from some of Britain’s favourite magazines – both print and online – including, Victoria White – Company,  Louise Court – Cosmopolitan, Mandie Gower – Zest, David Moynihan – Digital Spy, and lastly Sarah Bailey – Red. As well as meeting the editors, your £35 ticket also included a glass of bubbly and canapé reception together with a fab goody bag full of lovely treats to take home with you.

Goody bag items from the #HearstEditorsTalk event

An interesting tidbit from the panel is that the job as an editor has changed significantly from 10 years ago, as it is more round the clock than ever. Current news articles do not stop when you ‘clock off’ for the day, it is more a 24/7 hour job than ever before. Responding quickly is crucial in today’s web 2.0 world, and so different mediums work better for certain stories i.e. Facebook, print, Twitter, etc.

One buzzword that the panelist used frequently was: ‘Brand Pillars.’ Brand pillars are defined as the most important attributes and principles that each magazine wants communicated with the brand. Such as: expertise, passion, organic, technological, etc. In other words brand pillars are a magazines recipe to success.

The panel of editors nicely rounded off the event with each member giving the audience a piece of advice that has helped them in life and in their career:

Victoria White, Company:

“Dress for the job you want, not the job you have.”

Louise Court, Cosmopolitan:

“Do prior research.”

Mandie Gower, Zest:

“My dad gave me the best piece of advice, which is: you can only ever do your best.”

David Moynihan, Digital Spy:

“Give the best you possibly can, take all opportunities that are given to you and always hand things in early.”

Sarah Bailey, Red:

“‘Take the meeting,’ meaning it’s all about relationships and connections that can be made.”

All:

“Network, network, network!”

All in all, this event was a very successful night with many insights into the British magazine publishing industry, contacts were made and business cards handed out. xo